On April 11th, 2017, MO&Co. Edition 10 Autumn-Winter 2017 Show was held at Zhongshi Mansion in Rockbund, Shanghai. In the neoclassical style marble space, supermodels hit the runway, walking across the crowd, in a simple, real and powerful manner. The guests, including Chinese and foreign fashion media, senior fashion designers, stylists, supermodels and hipsters, were all impressed by this effortlessly chic featured by “gentlewoman” style. MO&Co. Edition10, keeping to its initial style and intention, once again interpreted "Gentlewoman" spirit in a simple and elegant fashion language - bringing about a distinctive style movement.
The Show FW17 | A Simple But Stunning Fashion Show
In the bare space constructed of marble and granite, white light projecting on the ground featured in a “cold” romantic style, consistent with the design of MO & Co. Edition10. In a minimalist white silk blouse and wide leg trousers, supermodel Gwenola Guichard first hit the runway calmly with melodious classical music, which clearly and succinctly outlined the image of contemporary "gentlewoman". Then other supermodels in MO&Co. Edition10 Autumn/Winter 2017 collections walked down the runway one after another, presenting a simple but stunning close-looking show. With the rhythm of dubstep remixes of classical music, models walked relaxingly and confidently. Male models that appeared in between were also in gentlewoman collections, which had broken down gender boundaries.
On April 11th, 2017, MO&Co. Edition 10 Autumn-Winter 2017 Show was held at Zhongshi Mansion in Rockbund, Shanghai. In the neoclassical style marble space, supermodels hit the runway, walking across the crowd, in a simple, real and powerful manner. The guests, including Chinese and foreign fashion media, senior fashion designers, stylists, supermodels and hipsters, were all impressed by this effortlessly chic featured by “gentlewoman” style. MO&Co. Edition10, keeping to its initial style and intention, once again interpreted "Gentlewoman" spirit in a simple and elegant fashion language - bringing about a distinctive style movement.
The Show FW17 | A Simple But Stunning Fashion Show
In the bare space constructed of marble and granite, white light projecting on the ground featured in a “cold” romantic style, consistent with the design of MO & Co. Edition10. In a minimalist white silk blouse and wide leg trousers, supermodel Gwenola Guichard first hit the runway calmly with melodious classical music, which clearly and succinctly outlined the image of contemporary "gentlewoman". Then other supermodels in MO&Co. Edition10 Autumn/Winter 2017 collections walked down the runway one after another, presenting a simple but stunning close-looking show. With the rhythm of dubstep remixes of classical music, models walked relaxingly and confidently. Male models that appeared in between were also in gentlewoman collections, which had broken down gender boundaries.
