Be cool, right now! The date July 21st has witnessed our annual event [HAPPENING_], which aims to make contemporary voices heard, making a hit in Beijing 751 D•PARK. Event series include the EPO Fashion Group Strategy Conference, Edition 10 Early Spring 2017 Show, the debut of Little MO&Co. for kids, as well as eye-catching Product Release of REC Cosmetics. In the name of COOL, MO&Co. and MO fans get together to enjoy the annually fantastic fashion night.
At night, fluorescent light word [Happening] is projected on a large can with mottled rust, creating a vintage red atmosphere. The brand-new beauty brand REC presents itself in form of the coolest Runway Studio, moving the runway backstage to the front with supermodels and hipsters walking through. Guests are allowed to have interactive experience about REC new Runway products. In a warmer and cozier atmosphere, many popular models, IT girls, fashion bloggers, and media friends entered in, all anticipating the Fashion Show kicking off. The giant circular runway, guests seating around the circle, center stage roundly decorated with red velvet curtains…, all these settings are perfect that when models in Edition 10 Early Spring collections hit the runway, everyone at the show is closely impressed by the blending fashion of east and west. As the light changes and the red velvet curtains slowly rises, a hyperspace sports stage is unveiled. MO & Co., for the first time, joins hands with Little MO&Co., presenting with 80 MO-style cool kids and makes the debut of the first collection for Little MO&Co.. Models, both kids and adults, hit the runway together, breaking down the boundaries among gender, age and race. In the end, singer-songwriter Leah Dou Jingtong, the pioneering figure of Cool Kids in our era, appears from the spinning stage with her rock music. At that moment, the audience are all thrilled and excited. Be Cool, right now, it’s all [HAPPENING_]!!
Be cool, right now! The date July 21st has witnessed our annual event [HAPPENING_], which aims to make contemporary voices heard, making a hit in Beijing 751 D•PARK. Event series include the EPO Fashion Group Strategy Conference, Edition 10 Early Spring 2017 Show, the debut of Little MO&Co. for kids, as well as eye-catching Product Release of REC Cosmetics. In the name of COOL, MO&Co. and MO fans get together to enjoy the annually fantastic fashion night.
At night, fluorescent light word [Happening] is projected on a large can with mottled rust, creating a vintage red atmosphere. The brand-new beauty brand REC presents itself in form of the coolest Runway Studio, moving the runway backstage to the front with supermodels and hipsters walking through. Guests are allowed to have interactive experience about REC new Runway products. In a warmer and cozier atmosphere, many popular models, IT girls, fashion bloggers, and media friends entered in, all anticipating the Fashion Show kicking off. The giant circular runway, guests seating around the circle, center stage roundly decorated with red velvet curtains…, all these settings are perfect that when models in Edition 10 Early Spring collections hit the runway, everyone at the show is closely impressed by the blending fashion of east and west. As the light changes and the red velvet curtains slowly rises, a hyperspace sports stage is unveiled. MO & Co., for the first time, joins hands with Little MO&Co., presenting with 80 MO-style cool kids and makes the debut of the first collection for Little MO&Co.. Models, both kids and adults, hit the runway together, breaking down the boundaries among gender, age and race. In the end, singer-songwriter Leah Dou Jingtong, the pioneering figure of Cool Kids in our era, appears from the spinning stage with her rock music. At that moment, the audience are all thrilled and excited. Be Cool, right now, it’s all [HAPPENING_]!!
